How to Get the Best Deal on a New INFINITI: A Buyer's Guide

Buying a luxury vehicle is a significant financial decision — one that rewards preparation. The buyers who get the best deals on new INFINITIs are not necessarily the most aggressive negotiators; they're the most informed ones. Here's exactly what to know before you walk into any INFINITI dealership.

Know the Numbers Before You Go

MSRP vs Invoice vs True Cost. MSRP (Manufacturer's Suggested Retail Price) is the sticker price — the starting point for negotiation. Invoice is the price the dealer pays the manufacturer before holdback and incentives. On most INFINITI models, invoice is typically 2–5% below MSRP. Dealers also receive holdback — a percentage of MSRP the manufacturer pays back after the sale — meaning the dealer's actual cost is lower than invoice appears. On a $55,000 QX60, the difference between paying MSRP and paying near invoice can be $2,000–$3,000.

Resources: Edmunds, TrueCar, and CarGurus all publish invoice and market pricing data. Know the number for the specific trim and option package you want before you sit down.

Separate the Vehicle Price from the Financing

The most common mistake luxury vehicle buyers make is negotiating a monthly payment rather than a purchase price. Monthly payment negotiation allows the dealership to adjust loan term, interest rate, and trade-in value simultaneously — making it very difficult to evaluate whether you're getting a fair deal on the vehicle itself.

Instead: agree on the purchase price of the vehicle first. Then discuss financing, trade-in, and products separately. This keeps each element independently evaluable.

Get pre-approved before you go. Secure pre-approval from your bank or credit union before visiting the dealership. This gives you a financing baseline to compare against INFINITI Financial Services rates. Sometimes IFS has promotional rates (0% APR, 1.9% APR) that beat your bank — take them. Sometimes your pre-approval beats IFS standard rates — use yours. Having both options in hand means you're in control.

Stack the Incentives

INFINITI Financial Services offers several incentive programs that can be stacked for maximum savings:

• National Lease/Finance Specials — published monthly at infinitiofakron.com/new-infiniti-lease-specials. These are manufacturer programs available at every INFINITI dealer.
• Loyalty Rebate — current or recent INFINITI owners or lessees qualify for an additional rebate on top of the national offer.
• Conquest Rebate — switching from Acura, Lexus, BMW, Mercedes-Benz, Audi, Cadillac, or Lincoln? An additional rebate is typically available that stacks with the national offer.
• Military Appreciation — active duty, veterans, and immediate family members qualify for INFINITI's military program.
• Costco Auto Program — eligible Costco members can receive an additional $1,000–$1,250 incentive on select INFINITI models through the Costco Auto Program.

A buyer who qualifies for loyalty + conquest + Costco can stack three incentive programs on a single purchase. That combination on a QX80 can represent $4,000–$5,000 in additional savings beyond the negotiated price.

Time Your Purchase Strategically

End of quarter: Dealers have volume targets tied to quarterly bonuses from the manufacturer. March, June, September, and December are when those targets come due. A dealer 10 units short of their quarterly bonus in the last week of the quarter has real motivation to be aggressive on price.

End of model year: New model-year vehicles typically arrive August–October. Prior model-year inventory that's been on the lot gets manufacturer incentives to clear, and dealers are motivated to make room. If a prior-model-year QX60 and the new model-year QX60 are nearly identical, the prior-year at a significant discount can be the better buy.

During promotional periods: INFINITI Financial Services runs promotional APR programs (0%, 1.9%, 2.9%) at various points during the year. These sometimes align with end-of-quarter periods. Watch for them — a 0% APR offer on a $60,000 vehicle over 60 months saves approximately $8,000 in interest versus a 5% rate.

The Trade-In Strategy

Get your trade-in value independently before you walk in. Use our KBB Instant Cash Offer tool — it gives you a binding offer from dealers in your area. If your dealership's trade-in appraisal matches or beats the KBB offer, you're in good shape. If it doesn't, you have leverage to negotiate the trade value.

Do not disclose your trade-in during the initial vehicle price negotiation. Negotiate the purchase price of the new vehicle to your satisfaction first. Then introduce the trade-in. This prevents the dealership from adjusting the vehicle price to compensate for a favorable trade-in offer.

At INFINITI of Akron

INFINITI of Akron operates on transparent, posted pricing — the price you see online is the price at the desk. We don't use variable pricing that changes based on negotiation performance. We believe the buying experience should be comfortable, not adversarial, and that customers who feel treated fairly come back and refer their neighbors.

That doesn't mean there's no room to find value — incentive stacking, trade-in appraisal, and timing still all apply. But you won't need to "catch" anything here. Contact our team with the specific vehicle and trim you want and we'll walk through current pricing and available programs transparently. Call (330) 767-9765 or stop by 3332 S. Arlington Rd, Akron, OH 44312.